Everything nature creates is simple and beautifully efficient. If it doesn’t work it dies…
When Icebreaker was founded in 1995 all outdoor performance clothing was made of synthetic fabrics from petrochemical plastics. So the goal of Icebreaker was simple – to work with nature to develop performance clothing for outdoor adventurers.
We knew that our fiber worked – because nature had created it to ensure that merino sheep could thrive through freezing winters and scorching summers.
Today, the Icebreaker fiber factory runs 24 hours a day on the back of a sheep. Naturally..