A passionate community of adventure seekers
My name is Darren Edwards and I hope you can see through this site and my many other outdoor initiatives that I love the outdoors. I want to share this passion and the products I use with as many outdoor adventurers as I can. My motivation is to provide outdoor enthusiasts with the best possible experience.
A range of opportunities to work together
More about the Trail Hiking Australia community
Online engagement at www.trailhiking.com.au is growing rapidly with the past 12 months resulting in 1,660,663 page views and an average of 80,000+ users per month with some months topping 100,000. All figures current as of 01 February 2022
The Trail Hiking Australia community is predominantly within Australia and has a growing reach and connections across the globe. Members are avid hikers, recreational walkers, trail runners, mountain bikers, bushwalkers, multi-day hikers and long distance trekkers.
These are passionate people who view their engagement with the outdoors as a holistic lifestyle choice, more so than a basic form of recreation. They all seek a deeper connection attained through hitting the trail, to the environment, to their community and to their own bodies and minds.
The Trail Hiking Australia community is hungry for trail based information and for products that will support them in their outdoor adventures. They interact and share ideas, stories and knowledge and make firm and informed decisions when preparing to hit the trail.
My audience is currently weighted between females (61.2%) and males (38.8%) aged mainly between 18 and 54. Core audience is 25-44yo (62.5%) with a 15.6% membership in 45-54yo, 5.2% in 18-24yo and a 2.5% readership stretching into 55-64yo.