A passionate community of adventure seekers
My name is Darren Edwards and I love the outdoors. I want to share my passion for adventure, and the gear I trust, with as many outdoor adventurers as I can. My motivation is to provide outdoor adventure seekers with the best possible advice to make their time on the trail more enjoyable.
A range of opportunities to work together
- Website advertising
- Affiliate advertising
- Monthly EDM advertising (electronic newsletter)
- Field tests and gear reviews
- Gear giveaways
- Sponsored guest posts
- Social media promotion
- Ambassador programs
- Destination marketing
- Blog articles about tours, guided and independent hiking products
- Speaking opportunities
More about the Trail Hiking Australia community
Online engagement at www.trailhiking.com.au continues to grow, with the 12 month period (August 2022 to August 2023) resulting in 1,549,013 page views, 582,998 sessions and an average of 64,585+ users per month with some months surpassing 100,000.
The Trail Hiking Australia community is based within Australia and has a growing reach and connections across the globe. Members are avid hikers, recreational walkers, trail runners, mountain bikers, bushwalkers, multi-day hikers and long distance trekkers.
These are passionate people who view their engagement with the outdoors as a holistic lifestyle choice, more so than a basic form of recreation. They all seek a deeper connection attained through hitting the trail, to the environment, to their community and to their own bodies and minds.
The Trail Hiking Australia community is hungry for trail based information and for products that will support them in their outdoor adventures. They interact and share ideas, stories and knowledge and make firm and informed decisions when preparing to hit the trail.
My audience is currently weighted between females (61.2%) and males (38.8%) aged mainly between 18 and 54. Core audience is 25-44yo (62.5%) with a 15.6% membership in 45-54yo, 5.2% in 18-24yo and a 2.5% readership stretching into 55-64yo.
Darren Edwards | [email protected]