advertise with trail hiking australia

I understand that your organisation has as great passion for adventure, as I do too. I want to share my passion, and your brand, with as many outdoor adventurers as I can.

Support me by advertising.

MY AUDIENCE are avid hikers, social walkers, trail runners, mountain bikers, bushwalkers, multi-day hikers and trekkers.

These are passionate people who view their engagement with the outdoors as a holistic lifestyle choice, more so than a basic form of recreation. They all seek a deeper connection attained through hitting the trail, to the environment, to their community and to their own bodies and minds.

This community is hungry for trail based information and for products that will support them in their outdoor adventures. They interact and share ideas, stories and knowledge and make firm and informed decisions when preparing to hit the trail.

Trail Hiking Trip Banner
Trail Hiking Donate Banner
Trail Hiking Hike Banner

Trail Hiking’s community is rapidly growing throughout Australia and has a growing reach and connections across the globe.

My audience is currently weighted between females (61.2%) and males (38.8%) aged mainly between 18 and 54. Core audience is 25-44yo (62.5%) with a 15.6% membership in 45-54yo, 5.2% in 18-24yo and a 2.5% readership stretching into 55-64yo.

Online engagement at is growing daily with the past 12 months attracting in excess of 200,000 unique users, both nationally and internationally. This has resulted in an average of 16,745 unique users, attending to over 27,000 sessions and 65,592 page views, per month. Our current advertising stats show in excess of 3,300 impressions per day. I believe that’s great exposure for your organisation.

The Trail Hiking Facebook page has in excess 4,000 page followers with a monthly post engagement of 8,250 from a reach of 19,950 passionate adventurers. My Instagram page is growing with a current following of 818 hikers.

Over 5,700 members are receiving the monthly Trail Hiking EDM (electronic newsletter) and I have access to in excess of 4,000 members across three dedicated hiking groups that I have founded and manage in Victoria, New South Wales and South Australia.

Most of these members are new to hiking, are seeking knowledge and often refer to me and my site for hikes they could undertake and gear they should be using.

All figures current as of August 2017

Trail Hiking Australia Media Kit

Advertising Opportunities

Sponsor/Support Opportunities

  • Global Site Sponsor/Supporter
  • Sponsored Posts
  • Retail Sponsors/Supporters
  • Gear Sponsor

Field Tests and Gear Reviews

  • I would love to field test and review your gear and to recommend it to my audience. All reviews will unbiased and impartial and will be posted with brand acknowledgement.

Download the Trail Hiking Australia Media Kit

Trail Hiking Australia Media Kit

Trail Hiking Australia Download Guides

I would love to work with you in order to develop a package that works best for your organisation.

Darren Edwards

Trail Hiking Australia
m: 0408 006 430

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